Who Is Doe Deere?
Doe Deere is the founder and creative mastermind behind the popular makeup brand Lime Crime. She is otherwise known as the “queen of unicorns” for her eccentric and bold personality. There is no doubt that she is absolutely a one-of-a-kind individual with so much to show the world.
Doe Deere wants every person in the world to express the person they truly are. She says that Lime Crime makeup allows her to free herself from the constraints of society, and she hopes that this makeup does the same for others who buy and wear it. Doe Deere is a gifted individual with a loving and compassionate soul.
The Early Years
Doe Deere was born in Russia. Here she started her own experimental business at the age of 13. In Russia she sold temporary tattoos to her classmates and everyone that wanted to buy them from her. She claims that she just discovered something that wasn’t well known, wore it to show that temporary tattoos are nothing to be ashamed of, and popularized it with those wishing to also show their personality with the tattoos.
From a young age in Russia, Doe Deere wanted to dream big. She had dreams of being a musician and seeing the world through the eyes of successful band member. At the age of 17 she took that dream and made it into a reality when she moved to from Russia to New York City.
The Big Move(s)
Yes, at age 17 Doe Deere moved to New York City. She did manage to find work as a professional musician in New York and consequently lived there from 1998 until 2012. As a musician, Doe Deere learned a lot about marketing and catering to different groups of people. She quickly realized what she needed to do in order to attract groups of people to her events and gigs. She even met her future husband.
While in New York, Doe Deere started experimenting with makeup and quickly found herself engulfed in it. She loved what makeup symbolized and how it made her feel. She says that at one point in 2008 society valued dark and supernatural makeup. At this time she still wanted to express herself with bright, bold, and unique makeup. So instead of waiting for the supernatural phase to fade out she simply created her own line of creative makeup and affectionately named it Lime Crime.
The Birth of Lime Crime
Lime Crime is a brand of makeup founded by Doe Deere. The brand started as a big dream fueled by an even bigger sense of ambition.
Doe Deere is not nicknamed “The Queen of the Unicorns” for a mysterious reason. Her love of unicorns inspires Lime Crime in a multitude of ways. Her first line of lipsticks in 2009 were called Unicorn Lipsticks.
Lime Crime prides itself in selling vegan-approved lipsticks, eye shadows, and eye liners. This not only keeps with the Unicorn theme, but helps to promote healthy makeup for those with sensitive skin.
Follow Doe Deere on LinkedIn